Advertising The Technical Product

By: Sloan, Clifford Alexander & James David Mooney

Price: $15.00

Quantity: 1 available

Book Condition: Good+


Hardcover, 1st edition, (G+/no dj), McGraw-Hill, NY, 1920, 1st edition, 365 pages, appendix, bibliography, index, profusely illustrated with b&w old technical ads, 6"x 9", hardcover, embossed red cloth with gilt titles, spine faded, no dust jacket probably as published, 1-1/2"x 2" piece missing bottom corner of half title page, a very slight damp ripple at top of some pages, otherwise contents clean & tight, book good+ {"Advertising, like electricity, is difficult to define, but it has become recognized as a positive force in merchandising ..."} (G+/no dj) 3301 [Sss93AL]

Title: Advertising The Technical Product

Author Name: Sloan, Clifford Alexander & James David Mooney

Categories: Education, Business, Advertising, Engineering,

Edition: First Edition

Publisher: McGraw-Hill, NY: 1920

Binding: Hardcover

Book Condition: Good+

Size: 6

Seller ID: CL003305

Keywords: Advertising, Marketing, Technical Products, Sales Promotion, Engineering, Trade Magazines, Advertisements, Engineers, The Campaign, Direct Mail, Catalogues, catalogs, House Organs, Advertising Copy,