Publisher:
McGraw-Hill, NY: 1920
Hardcover, 1st edition, (G+/no dj), McGraw-Hill, NY, 1920, 1st edition, 365 pages, appendix, bibliography, index, profusely illustrated with b&w old technical ads, 6"x 9", hardcover, embossed red cloth with gilt titles, spine faded, no dust jacket probably as published, 1-1/2"x 2" piece missing bottom corner of half title page, a very slight damp ripple at top of some pages, otherwise contents clean & tight, book good+ {"Advertising, like electricity, is difficult to define, but it has become recognized as a positive force in merchandising ..."} (G+/no dj) 3301 [Sss93AL]
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